What is Remarketing? Remarketing is an option in the Google AdWords software that lets you revisit or follow users who have visited your website or expressed interest in your product. It's a method for creating a lasting impression on the mind of the visitor by displaying relevant ads all over the internet.
A different term used for remarketing is' retargeting'. This feature allows you to inform potential buyers about your services and products. You can also browse online for more information about google promotion remarketing services.
Image Source: Google
What is the process of remarketing?
The process of implementing the remarketing feature on your site is easy but you have to adhere to a few easy steps to ensure you get the most effective outcomes.
In the beginning, you must add the bit of code offered by AdWords. This code is known as the remarketing tags, to your website's pages.
After that, it is possible to create lists of remarketing for any of your pages. If someone visits your site, the cookie ID will be added to your list, and your ads will follow him until he clears his cookies.
Remarketing benefits through Google
The main benefit of remarketing through Google will be the fact that your potential client will be thinking of your brand/products or services when deciding to purchase.
You are also able to improve and adapt your strategies to the requirements and needs of your clients.