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How Roofing Companies Benefit From SEO

Roofing SEO is the process of making your website (and other web properties) rank on search engines. Top rankings directly influence a lead generation, sales, and revenue for roofing companies.

If you run a roofing business in the US, your number one opportunity for lead generation is Google search. When residents search terms like “roofer in the US” on Google, they overwhelmingly choose one of the top-ranking results. On a Google search engine results page (SERP) there are multiple variations of results. You can also look for the best roofing SEO organization online.

Image Source: Google

Here are a few benefits :

1. SEO Strategy

Every great SEO campaign starts with a well-researched and well-developed plan. Conversely, as-you-go optimization campaigns fail consistently. 

Before a roofing company website can rank, it must have a target keyword (or several of them). These keywords are targeted based on their relative search volume and opportunity. 

But keywords are not the only aspect of SEO preparation. As a roofing company, you must clearly define your services to research keywords appropriately. 

2. SEO Application

Planning SEO sets the foundation, but real progress comes in its application. Because SEO is such a wide-ranging methodology, roofers should break SEO into several categories and even subcategories to organize tasks.