From email marketing to social media, many marketers have come to the conclusion that the only way to reach customers or potential customers online. Unfortunately for marketers, nothing could be further from the truth.
While online marketing tactics is certainly necessary, it does not mean that they have replaced the methods tried-and-true that continues to resonate with both B2B and B2C buyers. In fact, things like inbox overload and deliverability problem just a few reasons direct mail will always remain popular and effective marketing tactics. You can get more knowledge about direct mail marketing via various online sources.
Of course, if it is not done correctly, direct mail will fail to resonate with the recipient. Therefore, it is important to avoid the most common mistakes that a direct mail campaign so you can be as successful as possible. Here is a list of some of the most expensive direct mail mistakes:
Failed the test: Think you know what will work for your direct mail campaign? Unless you test it, you do not. It's that simple. Trying to predict the results of tests on the final campaign is also a mistake. For example, the list of final mortgage may require a different approach from a list of pre foreclosure.
Selling a product is not an offer. Do not try to get people to buy completely into the product or service based on one piece of direct mail and not pulls them into your carry on a particular bid. Once you get them to respond to your offer, you will be in a better position to try to convert them to buy your product or service.